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Be careful, this store is likely to clash with fast fashion
Be careful, this store is likely to clash with fast fashion
Be careful, this store is likely to clash with fast fashion

Testimonial: how to move from a globalized dressing room to a dressing room made locally?

David, co-founder of L'Appartement Français, is your passionate guide to a more responsible wardrobe. As soon as you walk through the door of his store, he is there to immerse...

David, co-founder of L'Appartement Français, is your passionate guide to a more responsible wardrobe. As soon as you walk through the door of his store, he is there to immerse you in the world of brands made in France, reveal the secrets of product design and inspire you to change your consumption habits.

His approach is far from being moralistic; Above all, David is passionate about sharing. Convinced that each product deserves its story, he himself undertook a journey towards more enlightened consumption.

His transition to a local dressing room took place in two stages:

  1. Abandoning all fast fashion brands in favor of sustainability. Eight years ago, David made the choice to leave fast fashion in favor of European brands that are more respectful of the environment and human rights. The turning point came when he discovered that his umpteenth sweatshirt, purchased at a high price from a "big brand", was manufactured very, very, very far from here, in a country where human rights are flouted and the average wage is 0.21 cents per hour. This realization prompted him to question his spending habits.
  2. Discovery of quality made in France His visit to the MIF Expo show in November 2016 was revealing. He realized that made-in-France offered not only local products, but also exceptional design and quality. Since that day, David consumes in a more thoughtful and reasoned way.

Today, David boycotts large chain stores and favors local brands. This transition allowed her to better manage her finances and reduce waste, with a wardrobe less cluttered with barely worn clothes. It's crazy, since he only has clothes that he loves and is proud of, his wardrobe is better organized, his clothes are always folded...

Every purchase is now a thoughtful and rewarding experience, contributing to the local economy and reducing its carbon footprint. And then, when he doesn't find what he's looking for made in France, he turns to second hand (but still made in France, because he's a stubborn guy!)

This awareness is not instantaneous; it requires a journey towards more virtuous consumption, and clearly this paradigm shift does not take 5 minutes. From a simple consumer, everyone can become a consumer actor, because our consumption choices have a real power to change in the long term.

Article written by David.

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